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We Made $400K In 6 Months Selling Sunscreen | Ava Chandler-Matthews and Bec Jefferd
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Get started today for just $1 at www.foundr.com/startdollartrial
___________________________________________________________
Ava Chandler-Matthews and Bec Jefferd spent their entire careers building an unfair advantage before starting Ultra Violette. The former product development colleagues at Mecca spent two and a half years creating their “skinscreen” formula before launching. In 2019, when they launched, the market was ready. In the first six months, they sold 40,000 units and disrupted the medicinal sunscreen category with their sexy and fun branding. Ultra Violette now sells its skincare-infused SPF products in 28 countries, and it recently raised $15M. In this episode, Nathan Chan chats with Chandler-Matthews and Jefferd about developing a regulated beauty product, standout branding advice, and knowing what good looks like.
In this episode, you’ll learn:
Why they spent two and a half years in the ideation phase
How they accidentally overordered their first product batch
The origins of their fictional marketing character “Vi”
The marketing challenges around a regulated product
Why having a global mindset is critical for beauty brands
The pros and cons of owning your formula
What you need to pitch mass retailers like Sephora or Mecca
How to test formulations with real people
Product development and formulation timing tips
And much more beauty brand advice…
___________________________________________________________
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Переглядів: 4 822

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КОМЕНТАРІ

  • @Just_yaqout
    @Just_yaqout День тому

    I love your channel very informative ❤

    • @Foundr
      @Foundr День тому

      Thank you so much!

  • @brandonestelle9029
    @brandonestelle9029 День тому

    Really good explanation! Thanks Emma!

    • @Foundr
      @Foundr День тому

      We hope it was helpful!

  • @Magical_Makeup_UK
    @Magical_Makeup_UK День тому

    She really spilled the tea 🍵 😉

  • @TeamBraccia
    @TeamBraccia День тому

    This was very helpful. Thanks @justinflom

    • @Foundr
      @Foundr День тому

      Glad it was helpful! 🙌

  • @richlifefx6604
    @richlifefx6604 2 дні тому

    I love this channel.. always feeding us with info

    • @Foundr
      @Foundr 2 дні тому

      We try to educate entrepreneurs as much as we can.

  • @taurusdbull
    @taurusdbull 3 дні тому

    feel like giving 100 likes,,, thanks

  • @businessacc179
    @businessacc179 4 дні тому

    Today, using Issuu and Canva is a cheaper version.

  • @Genopie
    @Genopie 4 дні тому

    You’re 1 grain short

  • @erick7862
    @erick7862 4 дні тому

    Similar to how much value bezos creates VS an average civilian

    • @TedzingisMD
      @TedzingisMD 4 дні тому

      Thats what capitalists wants you to belive

  • @VisibleMRJ
    @VisibleMRJ 4 дні тому

    Don’t let communist see this or their brain will explode

  • @GuillermoDuranInCaboRealEstate

    Yes but he doesn't have it and can lose it in a day the problem are the banks that loan against those assets and if bezos lose it we pay on interest 😅

  • @micheljurgens
    @micheljurgens 4 дні тому

    We need to strive for equality. However, that philosophy is one embraced by our 'enemies'. So we would never😢

  • @derpaul7368
    @derpaul7368 4 дні тому

    Props to you for counting that many grains of rise for this demonstration... Very impressive

    • @raytvmy
      @raytvmy 4 дні тому

      Bro, he probably just weigh the rice... He didn't literally count it bro .. haha

    • @Foundr
      @Foundr 4 дні тому

      It was tough to count 😉

  • @IntricateMoon
    @IntricateMoon 4 дні тому

    "Equality"

  • @Cant_find_good_Handle
    @Cant_find_good_Handle 4 дні тому

    I don’t use fancy metric system methods to visualize a billionaire’s wealth. Here in Merica we go by average wealth gained per 20 minute poop since the day they left University.

  • @_adielj
    @_adielj 4 дні тому

    I think that is one of the best representations of wealth

  • @tamdeehfatima8442
    @tamdeehfatima8442 4 дні тому

    where are the time stamps?

  • @Belliger1991
    @Belliger1991 4 дні тому

    Or in more honest terms: Amazon has 310,000,000 active customers Each one of them gave Jeff Bazos just: 516.1290322 USD Still sounding unfair?

  • @nadia7472
    @nadia7472 5 днів тому

    Love her

    • @Foundr
      @Foundr 4 дні тому

      We do too!

  • @farhafathima2968
    @farhafathima2968 5 днів тому

    First time here but love it so far

  • @lewisburton1852
    @lewisburton1852 6 днів тому

    Parkinson's Law! yeah, I am that guy.

  • @SparkRattle
    @SparkRattle 6 днів тому

    I find myself sitting opposite this where the hardest thing for me to do is find a point where I just stop.

  • @rupeshrediwal8114
    @rupeshrediwal8114 7 днів тому

    Invest where

    • @Foundr
      @Foundr 6 днів тому

      There are lots of investment opportunities out there. Investing in yourself through education is the first step! Then you'll know where to invest.

    • @rupeshrediwal8114
      @rupeshrediwal8114 4 дні тому

      Communication leadership presentation skills From where I can learn Please suggest

  • @brandonestelle9029
    @brandonestelle9029 7 днів тому

    Really great information! Thanks!

    • @Foundr
      @Foundr 7 днів тому

      Our pleasure!

  • @TunLeng-bg2dr
    @TunLeng-bg2dr 7 днів тому

    ❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤

  • @robertharewood4124
    @robertharewood4124 8 днів тому

    Whats the product name ?

    • @Foundr
      @Foundr 7 днів тому

      Check out its store called Fresh Heritage.

  • @kedarphatak4
    @kedarphatak4 8 днів тому

    We are just starting a business. Any tips for that ?

    • @Foundr
      @Foundr 7 днів тому

      Just take the first step! For a lot more tips and educational courses, we have Foundr+ which you can try for just $1!

  • @ArunNedumangad
    @ArunNedumangad 8 днів тому

    JsfhjafhsCcdsdsdxgfscgdzssdzbdbdbdoaogsihoaiifllpjhjjiijd Ksfd

  • @anniehelen7629
    @anniehelen7629 9 днів тому

    One of the best interviews I have seen in a long time. I like how Nathan gives his interviewee time to express their thoughts fully without interjecting. Ezra is inspirational, genuine and smart. Thanks for putting this out.

    • @Foundr
      @Foundr 9 днів тому

      Wow thanks for this detailed positive comment! Glad you enjoyed it!

  • @doogeerugged89
    @doogeerugged89 10 днів тому

    I get Hipster vibes... I have talked to some women who, allegedly, own their own company and are racking in 500k as young as 24... and when you look at their linked In they were just as Starbucks .. now they are a CEO? and they company is nothing but 20-28 yr olds doing "sells", for ATT and everything is 100% remote... the closest you get to meeting these kids is on Skype. I had an interview with these ppl and they had a hard address and during the interview.... I brought it up... and after the interview the address was gone off of google... LOL all these multi million dollar companies popping on On Indeed and they ALL have the SAME style website, SAME heartfelt quotes, they ALL don't even tell you what they do, THEY ALL sound SUPER positive SUPER solution driven , they ALL don't have contact information and FINALLY they ALL have a face book that's about 2-3 years old and 100% of their content on their Facebook is nothing but team group photos with them traveling all over the place, going to these fancy shows and business conferences, mems and positivity quotes.... .......... Come on bru... YOU'RE telling me if I hustle, I can make 5k a month selling cell phones and internet and cable contracts? Say NO MORE U 23yr old in a business suit on Skype...I mean If you ppl on here have made a living dealing with these young hustlers let me know .. that shit SCREAMS shady af.... If you got this far I was playing video games and this video just auto played ... I didnt choose to watch it and im 43 minutes in at the time of this post.

  • @kristyk2276
    @kristyk2276 10 днів тому

    Do you pay affiliates or just do discount codes?

  • @timesmond75
    @timesmond75 11 днів тому

    Tony where in the hell have you been 42 years of my life I been trying my best to make million dollar

    • @Foundr
      @Foundr 9 днів тому

      You can still do it!

  • @favour_live
    @favour_live 11 днів тому

    So much value... I took 3 pages of notes. Thank you!

    • @Foundr
      @Foundr 9 днів тому

      That is excellent!

  • @WorldOfEmm
    @WorldOfEmm 11 днів тому

    Great content, Greta has inspired me SO much and this summer I'm finally launching my matcha brand! Question: I've thought about partnering up with an influencer and giving her equity, but how should one decide what percentage of equity is reasonable to offer in exchange for posts? It's very difficult to predict the outcome. Very broad question I know but would appreciate any insights. PS: I disagree with you regarding "if you're not embarrassed by the first version of your product you're launching too late." I believe this is true for a service/software business because you can tweak the code in like an hour. But for a DTC brand with products (with potential MOQs of 2,000 units), you really don't want to be embarrassed by that product when you launch to market and invest in marketing - in my opinion :)

  • @user-dw4om9zr4q
    @user-dw4om9zr4q 11 днів тому

    Greta we miss your videos

  • @ira_herself997
    @ira_herself997 11 днів тому

    I love they ship to Romania, we should promote it with influencers here.

  • @HussainDaveham
    @HussainDaveham 11 днів тому

    Nathan is changing the world for good.

  • @Ashleyunfiltered
    @Ashleyunfiltered 12 днів тому

    No idea she was born in Toronto

  • @MangoJarMedia
    @MangoJarMedia 12 днів тому

    Ezra, have been following you for years. Just love how you've remained so genuine and authentic through all your success. Thank you for taking the time to share your knowledge. Great interview Nathan!

    • @Foundr
      @Foundr 12 днів тому

      Thank you for this message! 🙌

  • @miku2128
    @miku2128 12 днів тому

    And I should have bought apple in 2007

  • @alanrichardson1816
    @alanrichardson1816 12 днів тому

    I hope all these comments make her realise how dumb she is being

  • @ReActiv8R
    @ReActiv8R 12 днів тому

    Great insightful interview! Thanks guys!

    • @Foundr
      @Foundr 12 днів тому

      Thanks for watching! We love it when we get feedback like this!

  • @melokebeni2784
    @melokebeni2784 12 днів тому

    Yes, because a car appreciates over time.

    • @Foundr
      @Foundr 6 днів тому

      Stocks do (not all because it depends too). Cars do not. They depreciate once you take it out of the lot.

  • @chrislambaa7586
    @chrislambaa7586 13 днів тому

    If you know the future, just buy a loteri ticket, it's much cheaper.

    • @Foundr
      @Foundr 13 днів тому

      Making calculated decisions is different from knowing the future. It's really the best strategy to get up and ahead.

    • @chrislambaa7586
      @chrislambaa7586 13 днів тому

      @@Foundryes, but no matter how calculated, there is nothing that is sure.

  • @user-fb8jb5yi6g
    @user-fb8jb5yi6g 13 днів тому

    Meanwhile I paid in almost 100k in SS and have nothing to show for it.

  • @cloonyforbes
    @cloonyforbes 13 днів тому

    she is such an inspiration!!!! 🫶👏so cool to hear all that she does!!!

    • @Foundr
      @Foundr 13 днів тому

      Yes, she is an amazing entrepreneur!